Luck is overrated. So is talent. And giftedness. You can have all of those and still flub your life. What makes you a success, sometimes even a legend, is your work ethic. It is escapee mentality to look at successful people and pass it off as luck or talent or some...
John Caples tells how early on in the advertising business, he was embarrassed by someone handing him a layout with the headline already written and telling him to write the rest. The implication that he wasn’t good enough chagrined him. And it motivated him. Made him...
You have just three seconds to impress your website visitors before they decide to leave. Don’t lose them. Use these high-engagement practices. Practice Hospitality Online Create a “landing page” for your visitors. A landing page is a unique page on your website where...
Does the secret sauce for success apply universally around the world? Or is it different depending on where you live? For eight months in 2015-2016, my daughter globe trotted the world on a mission of service to the down and out. During that time, I had the...
How many weapons does it take to win a war? Far more than one, two, or half a dozen! One list I consulted showed that during World War II, the United States alone used 77 different types of weapons. And that didn’t include all the special tactics used in...
