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4 Common Mistakes that Absolutely Crush Email Click-through Rates

4 Common Mistakes that Absolutely Crush Email Click-through Rates

by Carol Parks | May 10, 2021 | Email Copy

As of 2020, more than 300 billion emails were sent. Every. Day. How do you stand out in a crowd that big? Even if your content is top-notch, your subject lines need to be even better. One-third of all email recipients decide whether or not to open an email based on...
5 Proven Strategies to Boost Reader Revenue

5 Proven Strategies to Boost Reader Revenue

by Carol Parks | May 7, 2021 | Email Copy, Website Copy

Little adjustments to your next email could make your business explode. Follow these steps to engage your readers and turn them into active clients. The Gold Standard Your email’s open rate shows you how many people are interested in your content, but the click...

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