Early in John Caples’ career, his boss sorted a bunch of ads into two stacks – the successes and the failures. He challenged Caples to study both stacks… the big wins and the bombs. He needed to figure out what made the successful ones good, and what made the failures...
John Caples tells how early on in the advertising business, he was embarrassed by someone handing him a layout with the headline already written and telling him to write the rest. The implication that he wasn’t good enough chagrined him. And it motivated him. Made him...
To Snowball Your Business Into a Monster that Makes Competitors Hit the Panic Button Thinking you should hire a professional copywriter, but worried about what that entails? Or unsure what you actually need? Unfortunately, most entrepreneurs are reluctant to hire a...
