In Social Media, Timing is (Almost) Everything

May 18, 2021 | Social Media

If social media seems like an alligator about to eat your company’s resources alive, it could boil down to one thing – timing.

That’s not to suggest that it’s easy to measure or maximize ROI for your social media efforts.

But by the same token, you cannot NOT be on social media these days. Because your prospects are there in force.

So to maximize value, we must evaluate best practices and get the most possible traction.

With that in mind, we’ve scoured the Internet for the best timing options – because that’s an easy fix.

Good Times Versus Dead Zones

So, when are your prospects online and using these social media channels? And when should you just forget about posting there?

Here’s your quick and dirty cheat sheet.


Post during these times

Avoid these times like the plague


1-3 p.m.

8 p.m.-8 a.m.


6-8 a.m. and 1-5 p.m.

Midnight – 8 a.m.


7-8:30 a.m. and 5-6 p.m.

9 a.m.-5 p.m.


2-4 p.m. and 8-11 p.m.

Midnight – 7 a.m. and 5-7 p.m.


5-6 p.m.

Midnight – 8 a.m.


7-10 p.m.

Midnight – Noon


9-11 a.m.

6 p.m.-8 a.m.

Note that if you have a national or international audience, you’ll need to make adjustments to allow for time zone changes.

Don’t flush money down the toilet by posting at the wrong times.

Anyway, if you need a plug and play solution to getting your social media posts researched, written, and posted, I’d love to help.

If you need other copy written – from emails to web copy to case studies and white papers – I’d love to help you with that too.

But do hurry… because there’s only one of me. I have limited time available for new clients. And I figured out long ago that all-nighters are for owls, not people.

Oh, and I only accept cool clients. If you’re into flushing money down the drain, please don’t apply.

To your unlimited business growth,

Carol Parks

Carol Parks helps entrepreneurs and companies grow and scale via digital copywriting and smart marketing strategy… both B2B and B2C. Need copy now? Check-out her Services & Copywriting Packages!