Have you heard that SEO is no longer relevant? Or even that it has completely died?
Before you utter the words R.I.P. to SEO, allow me to share a few pertinent points with you.
SEO – or Search Engine Optimization – is the process you engage in to get your website ranked high in organic search engine results.
Is It R.I.P. – Or More a Case of MIA?
Though it was a much-touted topic a few years ago and is only spoken of in whispers today, don’t make the assumption that it’s no longer important.
Part of the reason it may appear less important than a few years ago is because search engines like Google change their algorithms so frequently. It seems their own employees can’t even keep up with the changes.
This makes SEO challenging, often frustrating, and in need of constant updates.
So is it worth it?
While it’s tempting to throw in the towel – especially now that almost everyone seems to be focusing primarily on content – it can and still should be an important part of your overall digital marketing success.
Despite the current trend of focusing primarily on content, your content must still be found somehow amidst the billions of pages on the web.
You Still Browse the Internet Via Search Engines
You probably do it dozens if not hundreds of times per day. You type something into your browser and find results via search engines.
After all, it’s the primary way for people to find the online information they’re looking for. So it’s important to be listed in search engine results.
Google processes a breath-taking 40,000 search queries – per second. That’s more than 3.5 billion per day.
The best way to be found is through SEO. Your prospects are more likely to do business with you after they’ve found some helpful advice from you online. And the key word here is “found.”
How to Be Found – it Doesn’t Just Happen
1. Contrary to popular belief, keywords are still important.
Once upon a time, people used techniques such as keyword stuffing. Now if you try those kinds of shenanigans, you’ll be penalized. Instead…
2. Integrate keywords naturally.
Instead of a haphazard approach like keyword stuffing, include keywords in the natural flow of conversational content. Everyone will be better off for it. The more relevant your keywords, the better qualified your traffic will be to become potential leads.
3. Identify long-tail keywords.
Gone are the days (for the most part) when people search for just one word or short phrase – let’s say, “essential oils.”
Or even “lavender essential oil.”
With the power of today’s search engines, they’re more likely to search for something like “calming essential oils” or “essential oils to help me sleep better.” Very specific to their immediate needs.
And Google even helps you identify these long-tail keywords. Start typing in a search query, and in the drop-down, you’ll see several options for the long-tail. And if you check the bottom of the actual search results page, there are even more listed.
4. Embrace changes in the algorithm.
As frustrating as they can be, try to embrace the changes instead of cursing them. You may not think so, but ultimately these changes should lead to more qualified and interested traffic, which should in turn bring you more interested buyers and prospects.
It can take some time and effort to implement an effective SEO strategy. But it’s worth it if it helps engagement, readership, and ultimately, sales.
To your unlimited business growth,