Turn Your Website Into An Awesome Lead Generation Machine

May 1, 2021 | Website Copy

You have just three seconds to impress your website visitors before they decide to leave.

Don’t lose them. Use these high-engagement practices.

Practice Hospitality Online

Create a “landing page” for your visitors.

A landing page is a unique page on your website where visitors “land” when they click on your ads. This page focuses your visitor’s attention on one (and only one) offer – the call-to-action they just clicked. A form requests their contact information.

Make sure your landing page headline matches your call-to-action and motivates them to complete your form. What do they get in exchange for giving you their information? A free e-book? Access to your podcast? A coupon code for your webinar series? A checklist?

Reduce anxiety and build trust by only asking for needed information and including security badges, your anti-spam policy, testimonials, and even a preview of an e-book chapter or a past newsletter.

If possible, create urgency by saying “just 20 spots left for this webinar” or “this report is available for a limited time only.”

Your call-to-action should never ever be “submit.” Your action button should say, “Join our free webinar,” or “Send me my free e-book.”

Skip the navigation bar so your visitors don’t get distracted.

Create a unique landing page for each special offer. HubSpot’s Marketing Benchmarks Report shows that companies with 15 landing pages (versus 10) capture 55 percent more leads. Think what a 55 percent boost in business could do for your company.

About Those Bothersome Pop-ups…

Some visitors won’t click through to your landing page. They’ll go straight to your main website. To best convert these visitors to leads, offer an opt-in they can see from every page of your website.

Studies show that when a pop-up appeared within the first seven seconds, there was a 9.29 percent drop in page visits and a 10.2 percent drop in visit length.

Unbounce suggests that if pop-ups appear earlier than 60 seconds, you’ll lose the lead.

People don’t like pop-ups. Neither does Google, which now penalizes pop-ups, saying they interfere with user experience.

Instead, incentivize visitors to read your content and want more.

Or try one of these less obtrusive ways to collect their information:

  • Slide-in subscribe box in the corner once they scroll down the page
  • Sticky” subscribe box at the top or bottom that doesn’t cover content
  • Subscribe box in the footer of every page

Still want a pop-up? Have it appear when visitors reach the bottom of the page or are about to leave your website (“exit-intent technology”).

The Power of Being Polite

Say “thank you” by redirecting them to a thank you page immediately when they opt in.

Add value to this page by including:

  • Social media buttons
  • Invitations to other webinars
  • Discount coupons or codes
  • A list of your “greatest hits” blog posts

Send thank you emails. A HubSpot study showed that thank you emails double engagement rates (opens and click-throughs) compared to standard marketing emails.

Whether you need landing pages, thank you emails, autoresponder sequences, or other web writing done on time and on target, I can help you get your strategic copy written.

To your unlimited business growth,

Carol ParksSave


Carol Parks helps entrepreneurs and companies grow and scale via digital copywriting and smart marketing strategy… both B2B and B2C. Need copy now? Check-out her Services & Copywriting Packages!