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Clayton Makepeace’s Secret to Million-Dollar Promos

Clayton Makepeace’s Secret to Million-Dollar Promos

by Carol Parks | Sep 1, 2021 | Copywriting, Marketing Strategy, SEO, Website Copy

Scroll down for Clayton’s secrets for million-dollar promos. But first, news in supplements and SEO/Google… The big growth trend in supplement marketing Gummies have become the delivery system of choice for many vitamins and supplements. Sales of gummy...
Critical Reminder that Hope is NOT a Strategy

Critical Reminder that Hope is NOT a Strategy

by Carol Parks | May 16, 2021 | Leadership, Marketing Strategy

Thousands of firefighters across 10 states west of the Mississippi River are battling massive fires that have destroyed homes and displaced hundreds of people and, in some cases, continue to burn out of control… Wildfires remain active in Alaska, California, Colorado,...
How to Foster Fierce Customer Loyalty

How to Foster Fierce Customer Loyalty

by Carol Parks | May 11, 2021 | Customer Experience, Customer Loyalty, Marketing Strategy

To attract success, offer products and services that meet your customer’s felt emotional needs. And make sure you also find ways to benefit society. Most businesses have a vision statement and marketing plan. Those are great tools, but not when they’re used at the...
World War 2 May Be Long Gone, But These Principles Can Help Your Business Today

World War 2 May Be Long Gone, But These Principles Can Help Your Business Today

by Carol Parks | Apr 25, 2021 | Leadership, Marketing Strategy, Success

How many weapons does it take to win a war? Far more than one, two, or half a dozen! One list I consulted showed that during World War II, the United States alone used 77 different types of weapons. And that didn’t include all the special tactics used in...
Branding Your Company with the Right Color Choices

Branding Your Company with the Right Color Choices

by Carol Parks | Apr 24, 2021 | Advertising, Marketing Strategy, Success

Attitudes and perceptions about your business will flow from the colors you choose for marketing your business. So it should go without saying that you choose colors that reflect how you want to be known. And mind you, that’s not necessarily your personal favorite...
Would Your Business Be Able to Recover from a Disaster Like This One?

Would Your Business Be Able to Recover from a Disaster Like This One?

by Carol Parks | Aug 24, 2020 | Marketing Strategy, Success

Sometimes bad stuff happens… like 206 years ago today – one of the most disastrous days in the history of our country. It was during the War of 1812. And as we know all too well, all bets are off during wartime (and often during peacetime also). British forces...

Recent Posts

  • Clayton Makepeace’s Secret to Million-Dollar Promos
  • How to be like Alfred Hitchcock… even if you hate his movies
  • Don’t Let Your Copy Fall into This Friday the 13th Trap
  • Do You Make These Mistakes with Website Usability?
  • In Social Media, Timing is (Almost) Everything

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