As of 2020, more than 300 billion emails were sent. Every. Day. How do you stand out in a crowd that big? Even if your content is top-notch, your subject lines need to be even better. One-third of all email recipients decide whether or not to open an email based on...
Little adjustments to your next email could make your business explode. Follow these steps to engage your readers and turn them into active clients. The Gold Standard Your email’s open rate shows you how many people are interested in your content, but the click...
When it comes to email marketing, your natural instincts can hurt you. Instead of “the more the better,” think “less is more.” This will keep your email database pristine and your company off spam lists. The Dangers of an Unclean List Nearly a quarter of your email...
Finding the sweet spot for your company’s email send frequency can mean the difference between success and failure for your campaigns. Conventional wisdom suggests limiting your send frequency. After all, fewer emails should mean less frustration from subscribers,...
