When someone enters your website, they start with a somewhat-full tank of goodwill… depending on the person, their life circumstances, and how rushed they are. If they’re in a big hurry? Their goodwill meter is already on its way down. Every problem your visitor...
To attract success, offer products and services that meet your customer’s felt emotional needs. And make sure you also find ways to benefit society. Most businesses have a vision statement and marketing plan. Those are great tools, but not when they’re used at the...
I hate liars – and lawsuits. Today I have to decide which I hate more. It’s probably liars. Especially when the lies are used to abuse people. After hearing the news conference held by Dr. Dao’s attorney this morning, it sounds like Dr. Dao’s injuries are far greater...
