Branding Your Company with the Right Color Choices

Apr 24, 2021 | Advertising, Marketing Strategy, Success

Attitudes and perceptions about your business will flow from the colors you choose for marketing your business.

So it should go without saying that you choose colors that reflect how you want to be known. And mind you, that’s not necessarily your personal favorite color.

Here’s what you should know about branding with color…

First of all, don’t copy the color and branding of your competitors, unless you want to intensify that competitive factor.

Next, think about what different colors suggest about you or your company. For example…

  • Blue is never used for food.
  • Green is often used for natural and organic products.
  • Pink is feminine.
  • Gray is masculine.
  • Maroon and gold are associated with higher prices.
  • Red is often linked to lower prices.

Or if you prefer to go by what psychologists consider the four basic colors…

  • Dark blue – depth of feeling, tranquility, contentment, tenderness, love, affection.
  • Blue-green – persistence, self-assertion, self-esteem, obstinacy.
  • Orange-red – force of will, domination, desire, sexuality.
  • Bright yellow – spontaneity, expectancy, originality, exhilaration.

The so-called neutral colors of black, gray, and brown can convey a bad attitude. Violet shows taste and graciousness.

What color(s) should you choose?

Decide how you want to be known to your target audience, and tie that to a specific color identity. Then be consistent with it. You are not trying to look like a rainbow here. You want one brand identity, not a mishmash.

Need help with your brand identity?

My consulting services can help you define how you present yourself to your niche.

To unlimited business growth,

Carol Parks

Carol Parks helps entrepreneurs and companies grow and scale via digital copywriting and smart marketing strategy… both B2B and B2C. Need copy now? Check-out her Services & Copywriting Packages!