Without proper SEO, your website won’t get the traffic or sales you probably want.
Search Engine Optimization increases your website’s visibility when people search the Internet. SEO doesn’t cheat or ‘game’ the system. It tells search engines your intentions so they can better recommend your website.
The great news is that unlike advertising, SEO is free! Or it can be. But just because it’s free doesn’t mean it’s easy.
These tips and tricks will help set you apart. . .
1. Create unique title tags.
Title tags tell search engines (like Google) what your page is about. They are one of the most important SEO factors.
Think of each title as a mini advertisement for that page.
Structure title tags like this: ‘Primary Keyword – Secondary Keyword | Brand Name.’ Keep them around 55 characters long (about nine words) or less, including spaces. Add words like ‘2021,’ ‘best,’ ‘guide,’ or ‘review’ for additional SEO weight.
2. Include internal and outbound links.
Internal links (hyperlinks to other pages within your website) help search engines navigate your website. Make sure your anchor text (the words in your hyperlink) includes keywords. For example: ‘We offer copywriting services’… not ‘Click here for a list of services.’
Use outbound links (hyperlinks to other websites) to help Google figure out your page’s topic.
3. Properly format headlines.
Headlines tell Google your page’s topic. . . but only if you format them correctly.
Make sure the coding reads ‘<H1> Headline </H1>.’ This <H1> formatting cues search engines to read your headline. Most content management systems (like WordPress) do this automatically when you use their pre-set headline formatting option.
Sub-headlines work the same way. Format them using <H2>, <H3>, etc. This breaks your content into sections for your readers and for search engines.
As always, include your keywords or keyword phrases in your headlines.
4. Re-name your photos and videos.
Images, videos, and diagrams keep people engaged with your site longer. When people stay longer, your SEO ranking increases.
But images and videos must be properly named if they’re to boost SEO.
- Include keywords in the file name – increasingSEO.jpg rather than image25.jpg.
- Use dashes instead of underscores to separate words – edited-copy.jpg rather than edited_copy.jpg.
Your ranking also increases when your page loads quickly. In fact, 75 percent of people won’t revisit a site that takes longer than four seconds to load.
To boost load times, resize images and videos to the display size before uploading. Don’t make the browser shrink it for you.
Keep URLs short. Use sub-directory root domains (example.com/keyword) rather than sub-domains (keyword.example.com).
Just like you would for naming photos, separate words in your URL with dashes, not underscores.
6. Keep it mobile-friendly.
Google will penalize you if you have a mobile-unfriendly site. Choose a format that adjusts to fit both desktop computers and mobile devices. If it’s hard to access or navigate from a phone, your SEO will plummet.
To see how you’re doing, view your Mobile Usability Report in the Experience section of your Google Search Console.
To your unlimited business growth,